Bit Form Integration With Mailchimp

Building a good email list of your users can help you enrich your brand or company’s marketing strategy. With the direct Bit Form integration with Mailchimp, you can add the contact to the audience list as a subscriber. Go through the documentation about the Mailchimp integration process.

Authorization Process: 

 At first, select the name of the form you have created before or create a new form to apply the Mailchimp integration.

1 Select form

After that, follow the below instructions.

A. Follow the path:

Settings=> Integrations => Click on (+) => Click on ‘Mailchimp’

2.1 Settings to Integration
2.2 Integration to
Select Mailchimp

B. Integration Name: Set the integration name “Mailchimp API“.

C. Homepage URL: Enter the URL of your website.

D. Authorized Redirect URL: Enter the URL in which Mailchimp will send the authentication code.

E. Client ID & Secret: For client ID & secret, you have to visit the Mailchimp API console. If you already have any Client ID & secret before then copy this to the field. If you don’t have any, then you have to create a new client ID & secret.

To get new Client Id & Client secret information go to Mailchimp API CONSOL => Register An App 

3.1 Register app

Register all the information. In the ‘App website’ & ‘Redirect URL’ fields you have to give the values of the field of ‘Homepage URL’ & ‘Authorized Redirect URL’ respectively. Now, click on the Create‘ button to get your client ID & Secret information from Mailchimp.

Give Id Secret

Now click Authorize‘ & you are ready to import all your data from Bit Form to your Mailchimp account.


Integration Settings:

 1. Select the audience from the drop-down option. You have to create an audience before on your Mailchimp account.

6 Select audience list

2. When you fill-up the audience list field, you will find the ‘Map Field‘ option. You have to map all the necessary form fields with the related Mailchimp field.

7 Map field

3. Also, you can enable the action ‘Add Address Field’ to add the address of the contact. The addresses fields of Mailchimp are fixed – ‘Address’, ‘City’, ‘Zip’ & ‘State’. These fields are required for the Mailchimp audience.

8 Address action
Address Field

4. You can also update the submitted data by enabling the action called ‘ Update Mailchimp‘. Suppose the user already submitted data under an email address. Again they want to submit data under the same email, if the action is enabled then the new data will be updated regarding that email address.

9.1 Click Update action

5. After clicking on ‘Finish & Save‘, the Mailchimp integration is ready.

10 Finish Save

6. Now, you have to set conditional logic to trigger the integration for the submitted data. When you set conditional logic, remember some points – set ‘Action behavior = Always’ & specify the integration name you have created for Mailchimp. If you don’t select the integration name properly, then the integration will not work.

Select Conditional Logic
Select Intrgration

7. After submitting any data, you can see the record both on the Mailchimp account & response page of BitForm.

Submit Data
Data on Mailchimp
Data on responses

8. When you update any data from the responses page, you can see the update directly on your Mailchimp account.

15.1.response update
15.2 response update

Watch the full video here!